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I am often asked what I believe entrepreneurship enthusiasts should read. Can entrepreneurship be learned from the books? Here, I continuously update a few "entrepreneurship" readings that may be a little off the beaten path but that may be valuable for academics and practitioners alike. I hope you enjoy them as much as I have.
The Noble Rot Book: Wine from Another Galaxy
by Dan Keeling and Mark AndrewNoble Rot started as a magazine about wine, food, and the creative arts and has been entrepreneurially expanded into the restaurant business. Wine from Another Galaxy is written to help you to understand how wine is made, where to buy it, what to look for when you drink it, and how to talk about it. The authors have spent years visiting growers that you probably haven't heard of, from the original thinkers of the natural wine movement to the iconic estates of Burgundy and Bordeaux. In the book, the reader is taken on a journey through the best of European wine culture while meeting the people and places behind the bottles. If you don’t feel like reading it cover to cover, the images alone already give you a vivid sense of the entrepreneurial journey of these folks.
Let My People go Surfing
by Yvon ChouinardYvon Chouinard is an ideaslistic climber, businessman, environmentalist, and founder of Patagonia. In the book, he shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. Also here; the images already capture much of Chouinard’s philosophy and adventurous spirit.
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