About me
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Bob Bastian - About me
I am an Assistant Professor of Entrepreneurship and Design at Politecnico di Milano, Italy. My research examines how individuals make judgments and decisions when facing uncertainty - where outcomes are not fully known and probabilities cannot be calculated. Because entrepreneurs are, at their core, problem solvers, my research and teaching focus on how they construct mental models of the problems they face and how these models shape entrepreneurial actions.I completed a double PhD at the University of Bergamo and the University of Pavia in 2022 with Entrepreneurship Under Radical Uncertainty - A Cognitive Perspective on Experimenting in the Unknown. In this work, I explored the relevance of knowing what you don’t know with the help of the science of self-awareness. A key point is that metacognition helps entrepreneurs move beyond cognitive constraints, reach sound judgments, and engage meaningfully with others’ perspectives.
My work has been nominated for the Kauffman Best Paper Award at the Academy of Management Annual Conference.
What do I do?
I teach courses on innovation, entrepreneurship, and problem (re)framing at the Politecnico Milano, University of Pavia, and iaelyon School of Management in France. In my research, I find joy in combining epistemology, behavioral science, and psychology - mostly conducted in qualitative and experimental settings. My work has been published in Financial Times Top 50 ranked outlets such as Harvard Business Review and Entrepreneurship Theory and Practice. I am also a visiting research fellow at the University of Groningen and a co-proponent for the European Academy of Management standing track “Entrepreneurial Cognition and Behaviour”.Page updated
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